What is SEO(Search Engine Optimization)?
Making a website visibility on major search engines like Google, Yahoo and Bing for all business related keywords with an aim of driving traffic to the site and to increase sales
SEO Techniques?
- White Hat SEO: White hat SEO utilizes techniques and methods to improve the search engine rankings of a website of search engine (mainly Google) guidelines.
- Black Hat SEO: Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
Types,
On Page Optimization in simple terms is basically the effort which you put on the website(completely SEO friendly) and is clearly visible, like:
- Optimizing the existing content
- Keyword Research (keyword Planner tool) and Analysis
- Business Analysis & Website Analysis
- Competitive site Analysis
- Meta Tag Optimization
- Title Tag Optimization
- Content Optimization
- Heading Tag Optimization
- Anchor Text Optimization
- Alt Tags
- Canonical Tag
- Index follow Tag
- Keyword Density Checking
- Xml Sitemap Creation
- Website Speed Analysis
- internal navigation
- Google crawl errors (301,302,404etc..)
- W3C Validation
- XML Sitemap Creation & HTML Sitemap
- Robots Text Creation
- Google Webmaster Tool
- Google Analytics Setup
It is very important that On Page Optimization is done correctly for a website as this educated search engine crawlers(google bots) and spiders about the theme of the website and which keywords you are targeting to rank on. On Page Optimization is usually done once on the website however SEO India does On Page Optimization after every 4 months to keep the site fresh for Search Engines.
Off Page Optimization Is something which is done offsite and usually not visible on the website however results in pushing the page rank higher on search engines, it is a usual process and must be done ethically for better and long term results like:
- Creation of New Pages
- Link Building Services
- Directory Submission
- Article Creation and Submission
- Classified Ad Creation and Submission
- Blog Post Message Creation and Submission
- Press Release Creation and Submission
- E-book Creation and Submission.
Some more sites like Read more
Typical SEO compaign
1.Keyword Research
2.Content Generation
3.On Page SEO
4.Off Page SEO
Backlink play important role in SEO
Link building
Link building is the process of actively gaining backlinks. It’s needs a lot of practice.
5.Measure Progress
What is Search Engine Marketing -
Keyword Research
People search for things on the Internet by entering keywords in search engines. If the key search terms that your web pages are optimized for is not the same search term that searchers are entering, they will not find your site on the web.
PPC
The fastest way to get found when prospects search for what you have to sell Pay-per-Click system (PPC) No upfront $ commitment Bid on keywords & keyword combinations Auction system determines price Popularity and bid determines position Click-through traffic gets delivered to unique URL.Google Adwords
Adwords is Google's flagship advertising product. AdWords lets you display your choice of text, image, Flash, and video ads through the Search Network, Content Network Partners, Ads with Placements and Ads with Mobile Device. Google Network is the largest advertising network available online, reaching over 90% of Internet users worldwide.The inbound marketing company and provider of SEO tools that has a blog full of insightful articles.
Are you a Web Designer? Want to do creative design daily?
If you want to improve your skills in this design. These are the online platforms.
Start with Adobe
What ever you want to do creatively design, The platform that gives online details. For example you want to know about illustrator icon. There will be video learning available to see
Another logo design, Visiting card design
Then go for this link Free learning of these designs. some 19,000 free tutorials available on the site. Knowing software skills.
If the designer having separate blog
Daily updates of designing tips, news, articles, learning Graphic design, Web design,3D,Digital Art, Illustration.
To Know more
